County Cllr Terri Eynon plans to speak at next week's North West Leicestershire's planning meeting in favour of the new development planned for the town-centre Ford Garage site.
She says "I am ambitious for Coalville and support this application for many of the same reasons as the owners of the precinct, Zurich Assurance, condemn it."
The proposed site is next to the series of linked bus-stops that bring shoppers in from Greenhill and Thringstone to the covered Market, the Council Offices, the niche shops and restaurants of Coalville's traditional High Street and on to the event-space at Memorial Square.
It also has the potential to create a desire-line from Marlborough Square bus-stops through the precinct to the revitalised Market.
Cllr Eynon agrees with Zurich Assurance and the Council's Urban Designer that the "blank frontage to Hotel Street" is a concern. She rebuts the precinct owners objection, pointing the finger at Zurich Assurance who she says have blocked connectivity between the Council car-park and the High Street by refusing to allow a permissive path over their land between the Market and the Constitutional Club.
She is amazed that Zurich Assurance have the gall to complain that Mark Dalby's proposal "would be in direct competition with the Belvoir Shopping Centre". Coalville High Street has only two vacant properties, she points out, one being the Pick and Shovel. Due to high rents, the precinct bucks this trend to success with 25% under occupancy, 9 vacant units and 5 charity shops.
She also finds it amusing that Zurich Assurance complain that "The application proposals are speculative." She comments "These people are professional stock-market gamblers. Have they forgotten their own vanity project, put forward in 2009?"
Describing Mark Dalby as "A local entrepreneur embedded in his community" she is pleased to see someone "making a genuine application, a real investment in the hard economy of bricks and mortar rather than the fantasy land of bankers spreadsheets."